Monday, May 30, 2011

ShoeDazzle vs JustFab

Recently I have seen a lot of commercials for JustFab, which got me to thinking of ShoeDazzle (you know the company owned by Kim Kardashian). Are both of these sites the same and if so which is better?


           ShoeDazzle: I've known about this since the beginning of Keeping Up With The Kardashians (I think), for about $39 a month a stylist picks a pair of shoes just for you and they will be mailed directly to your house each month, they have recently added handbags and accessories. 


              JustFabulous: [As I'm watching this the commercial comes on again.] Has the same concept as ShoeDazzle, a stylist picks a pair of shoes for you each month and they are mailed to your house each month for the exact same price as ShoeDazzle.  


ShoeDazzle may have the advantage - Kardashian backing and a new $40 million investment.
JustFab has commercials on every single channel. 


Based off of social media ShoeDazzle is more popular:


 

  1. Facebook: 1,006,859 "Likes"
  2. Twitter: 330 (Following) and 33,394 (Followers)
  3. YouTube Channel: 1,149 (Subscribers)


  1. Facebook: 183,091 "Likes"
  2. Twitter: 889 (Following) and 3,816 (Followers)



ShoeDazzle vs JustFab - Which will get you buy?

Wednesday, May 18, 2011

Fashion Type: typeF

Tyra Banks is a business mogul that has approached the fashion industry from a beauty perspective. Several months ago Tyra launched her website typeF.com. This site is a fashion and beauty hub for women who want to look their best.





typeF connects to users Facebook profiles and upon joining the site users answer a series of questions that then personalizes the site for them. I of course have not joined the website, but from watching Tyra in interviews I have learned that the site then feeds users with fashion and beauty tips that is personally tailored for them.





For those of you who have or will experience typeF, please give us your feedback on the site!


FT